Gendered ads.

Someone wrote…

I changed my “gender” on Pandora to male. The ads are cooler and more gender-neutral than when it was female. WTF?

What’s your experience?

And what are you thinking about gender right now?

Posted by on November 7th, 2009 at 08:00 am

Category: your voice 6 comments »

6 Responses to “Gendered ads.”

  1. Anonymous

    It’s called “The Unmarked State.” Men get the ads for everyone, because men have the default gender. Women get the gendered ads, because they have the exceptional gender. Welcome to the Patriarchy.


  2. Kel

    I’ve noticed this too; somehow, “masculine” ads are simply ads with a lack of “feminine” things. People can be excruciatingly close-minded and unobservant sometimes.

    Facebook immediately bombards someone with a female gender with make-up, social networking, and some sort of useless sorority game. However, not giving Facebook a gender results in the exact same ads as a male gender does.


  3. Lilybean

    Look on YouTube for “Mitchell & Webb sexism in advertising”.

    It’s vaguely relevant and pretty funny.
    I also find it funny the language used in TV makeup ads. And beer ads. And shopping ads. And…


  4. Kev

    or you just start using firefox and get adblock plus…


  5. Anonymous

    Or youtube search for Target Women Sarah Haskins. Very funny.


  6. Anonymous

    You would think if they are targetting the steotypical male audience, there would be more adds featuring explosions, scantily clad women. I would support the former, though not the latter.


Leave a Reply

Can I show your picture? If you have a Gravatar associated with this email address, it will be displayed as your photo. If not, I'll just put a picture of a fork next to your comment. Everybody likes forks.

Be nice. Judgmental comments will be quietly deleted and blacklisted. There's plenty of room for those elsewhere on the web.

For legal reasons, you must be age 13 or older to post a comment on Genderfork.

You can use some HTML tags for formatting, e.g. <em>...</em> for emphasis (italics) or <strong>...</strong> for strong emphasis (bold) or <a href="http://(url)">...</a> for links.

Back to top