Gendered ads.
Someone wrote…
I changed my “gender” on Pandora to male. The ads are cooler and more gender-neutral than when it was female. WTF?
What’s your experience?
Posted by julian on November 7th, 2009 at 08:00 am
Category: your voice 6 comments »
November 7th, 2009 at 7:58 pm |
It’s called “The Unmarked State.” Men get the ads for everyone, because men have the default gender. Women get the gendered ads, because they have the exceptional gender. Welcome to the Patriarchy.
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November 8th, 2009 at 5:04 pm |
I’ve noticed this too; somehow, “masculine” ads are simply ads with a lack of “feminine” things. People can be excruciatingly close-minded and unobservant sometimes.
Facebook immediately bombards someone with a female gender with make-up, social networking, and some sort of useless sorority game. However, not giving Facebook a gender results in the exact same ads as a male gender does.
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November 15th, 2009 at 4:56 pm |
Look on YouTube for “Mitchell & Webb sexism in advertising”.
It’s vaguely relevant and pretty funny.
I also find it funny the language used in TV makeup ads. And beer ads. And shopping ads. And…
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November 22nd, 2009 at 7:37 pm |
or you just start using firefox and get adblock plus…
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April 8th, 2010 at 11:52 am |
Or youtube search for Target Women Sarah Haskins. Very funny.
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August 30th, 2010 at 1:22 pm |
You would think if they are targetting the steotypical male audience, there would be more adds featuring explosions, scantily clad women. I would support the former, though not the latter.
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