Trans-positive Bank Commercial

This video, a commercial for Banco Provincial, was posted to the GenderQueer Revolution yahoo group & appears in GLAAD’s Commercial Closet archives.


Posted by on April 30th, 2009 at 04:00 pm

Category: video 16 comments »

16 Responses to “Trans-positive Bank Commercial”

  1. Kate_Sloan

    That just made me cry. I am so amazed & thrilled that gender variance is slowly working its way towards being regularly portrayed in mass mainstream media.

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  2. Idgie

    Spain seems to be a country that works a lot for gray and trans people. Its possible to get married if your gay for ex, and look at all movies with t people that Almodovar have done.
    I think its great that a transperson finally have a big role in a commercial!

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  3. Alaina

    That's extraordinary.

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  4. Rory_Z

    That was so sweet!

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  5. Britni

    How absolutely amazing. It's great to see progress, slowly but surely.

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  6. Robyn

    This is so good to see.

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  7. Tualha

    That *rocks*.

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  8. Yalen

    That is just… the coolest thing I’ve ever seen. T__T

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  9. TheAwesome

    AW! T__T incredible.

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  10. Billie

    That’s great! A wonderful commercial. Makes me want to put money in that bank. Too bad I’m not in Spain.

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  11. Claudius Maximus

    Heart warming !!!

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  12. Andy

    full of love

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  13. XylophoneGender

    :D to all.

    When we switched over from a previous commenting format, some info got lost from the above comments. I wanted to let Billie know that, while Spain is awesome (see: http://www.youtube.com/watch?v=iJC_5DhkwgQ), this particular ad ran in Argentina.

    Ad info: http://www.commercialcloset.org/common/adlibrary/search2.cfm?clientID=11064&AgencyID2=34167

    The bank: http://www.bapro.com.ar/

    [Reply]

  14. Gabriel/Sam

    This ROCKS! I love how the lack of discrimination by a third party- a bank, even- helped this man to come to that realization and change both of their lives. Completely awesome.

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  15. blacklight

    That is the most touching bank commercial i’ve ever seen!
    Not just that it was gender progressive, but also that it was just so sweet!

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  16. Anonymous

    It’s not Spanish, it’s Argentinian, and it’s a quite old ad, I wish they made more like this nowadays

    [Reply]


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