Reposted from The Cut.
From the article…
Once upon a time, maternity clothing was all bows, floral patterns, and muumuus. While it has evolved in the last few decades to include body-conscious styles that flaunt (rather than hide) “baby bumps,” it’s remained mostly conventionally feminine.
The founders of the new line Butchbaby & Co. want to change that. Vanessa Newman, a digital strategist, and Michelle Janayea, a design student at Columbia College in Chicago, are creating an alternative to hyperfeminine maternitywear aimed at LGBTQ folks who are starting their own families.