“I’m Not A Joke (No Soy Tu Chiste) was begun in Venezuela by writer, illustrator, and activist Daniel Arzola.
It became the first Venezuelan viral campaign that through art raised awareness of the prejudice and violent acts performed against the LGBTI community around the world. Within only 6 months of its creation the campaign had reached more than a million people in more than thirty countries including Russia, where it is used today illegally as a tool for human rights protests.
Today, the campaign is available in Spanish, Portuguese, and English, and holds 50 illustrated posters that through the psychology of color illustrate matters dealing with same-sex marriage, gender roles, bullying, and a variety of other current social issues. ”